We have already discussed all of the various kinds of email marketing for nonprofits – be it for constituents, for driving event participation and for internal use and newsletters. Now we will discuss email marketing as it pertains to the “Thank you Emails”.

We have already discussed all of the various kinds of email marketing for nonprofits – be it for constituents, for driving event participation and for internal use and newsletters. Now we will discuss email marketing as it pertains to the “Thank you Emails”

Thank you emails

With any nonprofit, there is a lot of gratitude to go around, especially for the wonderful donations, sponsorships, and volunteers that keep the organization running. It’s important for you to set up an automatic thank you email for whenever a donor, sponsor, or volunteer fills out a form on one of your landing pages or makes a donation. These emails are designed to ensure that your organization can thank and show gratitude to the amazing people that take the time, effort, and money to involve themselves in your cause.

In these emails, simply thank the individual for their form submission and provide a short description of how their efforts will impact the organization. Don’t overcomplicate the appearance of these emails. The reader isn’t looking for additional information, but rather their contribution has been acknowledged and will positively impact your cause.

How to Segment this Email

Supporters: This variation will be sent to your supporters who have been generous enough to make a donation to your wonderful cause. Provide them with a simple “Thank You” message and some information how their donation will impact your organization.

Sponsors: This email should be set to thank business owners for signing up to sponsor your cause and events. Provide additional information about new sponsorship opportunities.

Volunteers: The goal of this email should be geared towards volunteers that sign up to help your organization and thank them for their commitment to your cause. Include information about upcoming events and fundraisers that could use some extra hands.