When dealing with email marketing for nonprofits, we discussed proper protocol for your constituents and for your event participants, we will now discuss email protocol for internal updates and newsletters.

When it comes to marketing for nonprofits, email newsletters to your team and volunteers are very important because they are the heart and soul of your organization!

Email Newsletters To Your Team

Be sure not to neglect a very important audience within your organization: your volunteers and staff! Many nonprofits, especially larger ones, choose to send internal updates or newsletters to their volunteers and employees to keep them in the know about the latest information on the organization, whether it be new projects, volunteering opportunities, upcoming events, or job openings. Including fun topics, such as highlighting a volunteer of the month in each newsletter, keeps them interesting month after month.

The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. The content and images you include should be less about attracting your staff to read and more about creating a clear and informative communication within the organization.

How To Segment This Email

Team Members and Volunteers: This email should be sent in one version. Regardless of whether or not you’re emailing a volunteer or an actual staff member within the organization, the goal is to update the organization as a whole and create a sense of camaraderie.