After discussing the importance of email marketing to members of your organization and segmenting your list, we go into email marketing protocol on your fundraising events.

Marketing for Nonprofits: Emails About Your Fundraising Events.

This is always a fun email to create and send. It’s exciting to announce upcoming events, galas, and fundraisers that can greatly benefit your cause. You’ll use this email to describe and promote a particular fundraising event to your existing list of potential participants and sponsors. This should be a very focused email targeted at promoting only one event. The email itself should be designed to be brief but descriptive enough to convey the purpose and value of the fundraiser.

Consider making use of formatting techniques such as bulleted lists, which can help you clearly describe the event while avoiding long sentences that can turn off the reader. In addition, you should be using a large and attractive call-to-action with clear language that directs your viewers to a tickets/donations page in the next step of the process.

How To Segment This Email

Supporters: This email should include specific event details, ticket prices, and how to purchase those tickets. Make sure to include a call-to-action that will take your supporters to a landing page where they can purchase tickets and share that information with others.

Sponsors: Unlike the supporter email, this email should include specific information on how businesses can sponsor the event, purchase table space, and buy advertising space on event materials.

Partners: The partners email should be a much more detailed break down of the event, its logistics, and the overall fundraising goals of this event. Partners need to know more about purpose of the event itself in order to determine how they can help and what resources they can provide.