WHEN TO TWEET, WHAT TO POST, HOW TO BLOG, AND OTHER PROVEN STRATEGIES

When we are talking about generating leads for nonprofits and your charity web marketing, it’s so important to understand the science of marketing. We will start with Facebook and how to better market on the social media giant website.

Facebook is the 800-pound gorilla of the social media space. The network has more than 1 billion active users around the world. Everyone is on Facebook: from the youngest to the oldest and from the geekiest to the most technology unsavvy. If you, as a marketer, had to pick only one social media channel to maintain a presence on, you ’d have to go with Facebook.

Old-school marketers just waking up to this reality have been quick to jump on the advertising bandwagon and fl ood Facebook with mounds of ads with low click-through rates (CTRs). Although the targeting functionality of Facebook ’s self-service platform is quite powerful, advertising should be a distant second in the Facebook marketing priority list.